Campbell's: Dinner insurance

Campbell's, the soup brand, supported nervous first-time Thanksgiving cooks during COVID with its Dinner Insurance campaign in the US.

Campaign details

Brand: Campbell's Agency: Leo Burnett Chicago Country: United States

Why is this work relevant for Creative Strategy?

The agency was initially tasked with a typical seasonal brief – to create brand relevance and breakthrough during a cluttered holiday landscape. We took this ask and re-interpreted it to find a way to deliver value to consumers in a way that only Cam

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands