CALM: Project 84

The Campaign Against Living Miserably (CALM), a UK charity, created a striking public installation to increase awareness of male suicide and suicide prevention.

Campaign details

Advertiser: CALMBrand: CALMAgency: adam&eveDDB LondonCountry: United Kingdom

Objectives

Suicide is the single-biggest killer of men under 45 in the UK. 84 men take their lives every single week. More men die at their own hands, than through...