Buster the Boxer, John Lewis’ best Christmas ever

John Lewis, a department store, launched its Buster the Boxer Christmas ad in 2016 to create an emotional connection with the British public.

Advertiser: John LewisBrand: John LewisAgency: adam&eveDDB LondonCountry: United Kingdom

Objectives

The John Lewis Partnership (which also includes Waitrose supermarkets) is unusual because it is mutually owned by its permanent employees (called "Partners")....