Buster the Boxer, John Lewis’ best Christmas ever

John Lewis, a department store, launched its Buster the Boxer Christmas ad in 2016 to create an emotional connection with the British public.

Advertiser: John Lewis Brand: John Lewis Agency: adam&eveDDB London Country: United Kingdom

Objectives

The John Lewis Partnership (which also includes Waitrose supermarkets) is unusual because it is mutually owned by its permanent employees (called "Partners"). It is the UK's largest employee co-operative, and states its primary objective as "