Busan Metropolitan Police Agency: Stop Downloadkill

Busan Metropolitan Police Agency, a police department in South Korea, created fake voyeur videos that used scare tactics to decrease circulation of such videos across the country.

Campaign details

Advertiser: Busan Metropolitan Police Agency Brand: Busan Metropolitan Police Agency Agency: Cheil Worldwide Seoul Country: South Korea


In South Korea, hidden camera sex crimes have increased by more than 500% in the last 8 years .*1) The victims of these crimes endure great suffering, some of them even resorting to suicide. *2) The first objective of the campaign was to root out the

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