Burger King: #EatLikeAndy

Burger King, a fast food brand, launched its campaign #EatLikeAndy with a silent ad of film director Andy Warhol eating a Whopper during the Super Bowl in the US.

Campaign details

Brand: Burger King Agency: David Country: US

Objectives

Millennials and Gen Z represent 51% of our traffic, but we trailed both Wendy's and McDonald's in brand relevance – a key visitation driver – and were declining in "Cool" and "Modern

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