Budweiser Canada: Light Up the Nation

Budweiser, an American beer brand, created a connection between Budweiser and hockey enthusiasts in Canada by creating a goal-synced beer glass.

Advertiser: Anheuser-Busch InBev Brand: Budweiser Agency: Anomoly Country: Canada


The ultimate goal was increasing brand preference and consumption through association with hockey. That being said, despite being the #1 beer brand in Canada, Budweiser was also suffering with a meaning and relevancy gap to our largest competitor, Mo

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