Black & Abroad: Go Back to Africa

Black and Abroad, a travel company, turned the racial slur 'Go back to Africa' into an uplifting call to action with its campaign Go Back to Africa.

Campaign details

Brand: Black & abroad Agency: FCB/SIX Country: Canada

Objectives

Boost brand metrics

Help grow the reach of a niche brand beyond its existing base. Key performance indicators for this objective include:

  • Campaign Impressions
  • Social shares

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