Barbie: Imagine the Possibilities

Mattel, a toy manufacturer, changed the perception of Barbie among millennial mothers to something their children could be inspired by with its Imagine the Possibilities film and introduction of Tall, Curvy and Petite Barbies in the US.

Advertiser: MattelBrand: BarbieAgency: BBDO New YorkCountry: United States

Objectives

The context: Unrealistic. Too blonde. Vain.

For 58 years, Barbie was an unmissable icon with over a billion dolls sold.1

Its parent company, Mattel, is one of the largest...