Art Fund

Art Fund, a British charity, increased awareness and memberships over a seven-year period in the UK by launching the National Art Pass which granted free or discounted entry to museums and galleries.

Campaign details

Brand: Art FundAgency: Mullenlowe LondonCountry: United Kingdom

Objectives

In 2011 Art Fund, a British charity founded to help museums and galleries buy and display important works of art, set the ambitious business objective of growing...

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