Ariel Share The Load: A social movement to remove the cultural stain of gender inequality

This case study shows how Ariel, a detergent brand, used a social campaign to engage with its Indian audience and increase brand awareness.

Advertiser: P&G India Agency: BBDO India Country: India

Objectives

India is one of the fastest growing economies in the world. And as household incomes rise, we see more and more urban Indians investing in household appliances like microwaves and washing machines to make life at home easier.