Apple: The whole working-from-home thing

Apple, a technology brand, created an ad to drive the consideration of Apple products as a critical business investment in the US.

Campaign details

Brand: AppleAgency: In-house Country: United States

Why is this work relevant for Creative Strategy?

The strategy that led to "The whole working-from-home thing" tapped into an extraordinary moment in culture and business. It needed to bridge The Before, The Now, and The Unknown by gathering data and combining it with the team's own experiences work