Apple, a technology company, launched the #makeitmini challenge in the US to advertise the first-ever mini iPhone.

Campaign details

Brand: Apple Agency: TBWA\Media Arts Lab Country: United States

Why is this work relevant for Creative Strategy?

You only get one chance to launch the first-ever mini iPhone. In 2020, we needed to get people excited for not just the new phone, but the idea of mini. So we decided to write a mini launch brief: launch just iPhone 12 mini only on TikTok and only to

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