An Post: Address Point

An Post, a postal service company, increased brand awareness in Ireland by launching a free nationwide service that provided homeless people with a fixed address.

Campaign details

Brand: An PostAgency: Wunderman Thompson Country: Ireland

Objectives

In creating Address Point we had 4 objectives.

  1. Maximise engagement and sharing at launch - we needed to earn attention with our new solution and create a buzz to drive national awareness of this new service quickly.