Airbnb: The last blockbuster

In the US, Airbnb, a vacation rental company, launched a campaign with the objectives to drive brand favourability and visitation and an association between Airbnb and safe, local, community-centric travel.

Campaign details

Brand: AirbnbAgency: Weber Shandwick Country: USA

Why is this work relevant for Creative Strategy?

This campaign is emblematic of Airbnb's broader consumer marketing strategy.

As the brand's first activation during the pandemic, it required a pivot of the longer-term strategy and a careful balancing act with regard to messaging: respecting public health guidance while encouraging safe, local travel.