Aeroméxico: People are the places

Aeroméxico, an airline brand, increased ticket sales in Mexico by launching personalised ticket sales that sold tickets based on people's individual origin and destination.

Campaign details

Brand: Aeroméxico Agency: Aeroméxico Country: Mexico

Objectives

With People are the Places, Aeromexico invented a new digital way to sell plane tickets, becoming the first airline in the world to take its customers to literally millions of destinations. This single statement worked as the starting point to build