ABAAD Resource Centre for Gender Equality: #UNDRESS522

ABAAD, a resource centre for gender equality, encouraged the abolishment of article 522 in Lebanon, which exonerates rapists if they are married to their victim, by launching a graphic film that shows a wedding dress does not cover the crime.

Campaign details

Brand: ABAAD Resource Center for Gender EqualityAgency: Leo Burnett Country: Lebanon

Objectives

Lebanon is one of 10 countries in the world that exonerates rapists if they marry their victim as delineated by Article 522 of the Lebanese Penal Code . Prior to our campaign, Article 522 was practically unheard of by 99% of the Lebanese .

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