Ab Inbev/Guarana Antarctica: She Can

Guaraná Antarctica, a soft drink brand, sponsored the Brazilian Women's Football Championship and raised money for women's football academies in Brazil.

Campaign details

Brand: AB Inbev/Guaraná Antarctica Agency: SOKO São Paulo Country: Brazil

Why is This Work Relevant for Creative Strategy?

By making 35 million of our soda cans available as a media channel for any brand willing to sponsor Women's Soccer, in fact, we have given new strategic and creative meaning to our product and have arrived at a place that other players have never rea