Canadian Tire: Tested

Canadian Tire, the hardware and automotive retail company, used a new product designation to see off competition from newer market retailers in Canada.

Campaign details

Agency: TAXI Canada LTD. Advertiser: Canadian Tire Category: Building Brand Equity

Section I — Case Parameters

Business Results Period (Consecutive Months): June 2013 – Current Start of Advertising/Communication Effort: June 2013 Base Period as a Benchmark: 2010-13 brand Health; 2013 & subsequent YOY sales National, English and French Over $5 million