Can social listening replace surveys? Using AI to synthesize INTEL’s brand-tracking results with social listening data

Shows how social listening combined with modelling can give higher agility and a better early warning functionality than traditional surveys.

C-Suites around the globe are asking for higher agility, real-time results and cost efficiency at the same time. Can we replace survey-based brand trackers with Al-generated predictions, based on social listening data? Intel ran a pilot.

The Challenge