Campbell's Soup: Creating moments of comfort in everyday chaos

Campbell's Soup, a processed foods company, launched a campaign in the United States to revitalise the brand and create positive growth.

Campaign details

Brand: Campbell's Soup Brand owner: Campbell Soup Company Entrant company: Leo Burnett Chicago, Chicago Idea creation: Leo Burnett Chicago, Chicago / Spark Foundry, New York / MSL, Chicago / Campbell Soup Company, Camden Media: Spark Foundry, New York MSL, Chicago North America Convenience, readymade Packaging & design, Television, Virtual & augmented reality, Word of mouth, influencers Over 20 million

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