Campbell's: Dinner Insurance

Campbell's, the soup brand, supported nervous first-time Thanksgiving cooks during COVID with its Dinner Insurance campaign in the US.

Campaign details

Brand: Campbell's Brand owner: Campbell Soup Company Entrant company: Leo Burnett Chicago Idea creation: Leo Burnett Chicago, Chicago Media: Spark Foundry, New York PR: MSL, Chicago Market: North America Sector: Convenience, readymade Media channels: Email marketing, Social media, Websites & microsites Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands