California Milk Advisory Board: Happy Cows campaign

With a growing milk surplus, the California Milk Advisory Board launched a series of campaigns to challenge Wisconsin’s position as leading dairy producer.

California Milk Advisory Board: Happy Cows campaign

Candica Mancini

OVERVIEW

In an effort to promote the state's dairy products and to deal with its growing milk surplus, the California Milk Advisory Board (CMAB) established the "Real California...

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