Cadbury Celebrations: Not just a Cadbury ad

Cadbury Celebrations, the confectionery brand, launched #NotJustACadburyAd in an attempt to reinvent what gifting could mean during the 2020 Diwali season in India.

Campaign details

Brand: Cadbury Celebrations Brand owner: Mondelez International Entrant company: Oglivy India, Mumbai Idea creation: Ogilvy India, Mumbai Media: Wavemaker Mumbai Market: India Sector: Confectionery Media channels: Online display, Online video, Outdoor, out-of-home, Websites & microsites Up to 500k

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