New Zealand Dairy Foods - Anchorville

The New Zealand milk market has declined since the 1980s due to health concerns, changing consumption habits and competing products.

Anchorville

Agency: Saatchi & Saatchi Advertiser: New Zealand Dairy Foods Awards: Best In Show; FMCG (Gold); Integrated (Bronze)

Marketing Challenge

Historically the milk category has been a fairly stable and uneventful market. It was driven by distribution...

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