Export Gold

D B Breweries wanted its Export Gold to become New Zealand's most popular mainstream beer. Export Gold is now considered by drinkers to be the most popular beer in the country.


Advertising Effectiveness Winner:

Export Gold 

Agency: Meares Taine


The Golden Pinnacle is awarded to the campaign considered the most effective advertising of all those entered in the biennial awards.

The brief was plain: DB Breweries...

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