Burger King: Vote Your Way

Burger King, the fast-food company, helped tackle escalating political divisions during the 2018 elections in Costa Rica by inviting candidates from all parties to a shared meal at one of its restaurants.

Campaign details

Brand: Burger King Agency: Interaction Country: Costa Rica

Challenge and business objectives

The political weather was complicated in Costa Rica, politicians were preaching hate instead of ideas, taking extremely dangerous positions towards topics such as LGBTI rights and religion. People also took their own positions and mimicked politician