Burger King: Twitter Bait

Jimmy George, Annabelle Butler

Quick-Service Restaurant chain Burger King created an online campaign based on 'creeping' on social media influencers' pages to launch a new dessert product to young millennials in the US.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Agency: MullenLowe U.S. Market: United States Industries: Restaurants & takeaways Media channels: Social media, Word of mouth, influencers Budget: 0k

Executive summary

Q1 is a night

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands