Burger King: Play your way, win like a king

Fast-food brand, Burger King, capitalised on the popularity of online gaming to drive sales during the COVID-19 pandemic in Indonesia.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: MediaCom JakartaIdea creation: MediaCom Jakarta / Sari Burger Indonesia, JakartaMarket: IndonesiaSector: Restaurants & takeawaysMedia channels:Gaming & in-game...