Burger King: It Just Has to Make Sense to Someone

Burger King, a fast food chain, increased visits from younger consumers by tailoring its social content to appeal to niche subcultures.

Campaign details

Brand: Burger KingBrand owner: Jorge OliveiraAgency: MullenLoweMarket: U.S

Executive summary

Attention is an endangered species; it’s more difficult than ever to stand out in our hyper-fragmented media environment. Declining in consideration and preference among the 18-24 y/o group, Burger King tasked us with righting the ship. Our goal was

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands