Burger King: Delay your way

Burger King (BK), the fast-food restaurant, turned the notoriously negative holiday airport experience into a positive brand moment for travellers in the US.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Entrant company: MullenLowe, Boston Market: United States Sector: Restaurants & takeaways Media channels:Merchandise & free gifts, Mobile & apps, Online video, Social m Up to 500k

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