Buondì Motta: The Asteroid

Breakfast bread Buondì Motta generated sales increases and huge buzz with a controversial TV campaign aimed to appeal to the modern Italian family.

Campaign details

Brand: Buondì Motta Brand owner: Bauli Group Agency: PHD Country: Italy

Market background

The Italian snack market is extremely saturated and competitive, making it difficult for brands to stand out. While the ‘back to school’ period shows tem

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