Building The Automotive Brand With Disciplined Pizzazz

Julie Roehm

The author from Daimler Chrysler, describes some of the marketing ideas and methods used to promote Dodge cars and trucks under the label - disciplined pizzazz.

Building the Automotive Brand With Disciplined Pizzazz

Driving the brand with innovative concepts

Julie Roehm Daimler Chrysler

Building the Automotive Brand with Disciplined Pizzazz

A few Sundays ago, I was at Michigan International Speedway. That day confirmed...

Learn more Get a demo