Building and measuring trust at LinkedIn: Using narrative analytics and other methodologies to measure, track and act

LinkedIn, a professional networking platform, gained insights into measuring consumer trust in the USA.

Research shows that customer trust is a strong contributing factor to business success. Customers are more likely to advocate for a brand, stay loyal to that brand and buy first from that brand if they have established a lasting trust in the brand. G

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands