Building a bridge between UX and analysts

Paula Herrera Andrade

This paper discusses the importance of a company's user research and analytics teams working together in order to provide the most valuable and actionable insights that can impact the product.

Data analysis
UX & web design
Quantitative data collection

Premise

This paper considers the opportunities and challenges of user research and analytics working together, particularly those working in companies that develop user-facing digital products and who rely on understanding their users' online platform behavi

Learn more Get a demo