Budweiser Red Light

Budweiser, the American beer brand, associated itself with the most intense moments of hockey through an innovative marketing product in Canada.

Campaign details

Agency: Anomaly Advertiser: Labatt Brewing Company Ltd. Category: Long Term Success

Section I — Case Parameters

Business Results Period (Consecutive Months): 47 months (2013-2016) Start of Advertising/Communication Effort: Feb 2013 Base Period as a Benchmark: vs. 2012 National $1 – $2 million