Budweiser Light Up The Nation

Budweiser, the American beer brand, turned a physical product into media to increase sales among hockey enthusiasts in Canada.

Campaign details

Agency: Anomaly Advertiser: Labatt Brewing Company Ltd. Category: Building Brand Equity

Section I — Case Parameters

Business Results Period (Consecutive Months): February 2016–November 2016 Start of Advertising/Communication Effort: February 2016 February 2015–November 2015 Canada Over $5 million