bubly sparkling water (PepsiCo): Bublé vs. bubly

bubly Sparkling Water, a carbonated water brand, expanded its presence within a fast-growing category and unleashed bubly's playful personality on the country's biggest stage with its Bublé vs. bubly campaign.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

Marketing challenge

To expand presence within a fast-growing category and unleash bubly's playful personality on the world's biggest stage to become the most memorable name in sparkling water.

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