BT: Hope United

BT Group, a telco brand, leveraged the Euro 2020 football tournament to educate people in the UK about how to tackle online abuse.

Campaign details

Agency: Digitas UK and Saatchi & SaatchiClient: BT GroupCampaign Name: Hope United

BT wanted to get back to the cultural heart of the nation, using its scale to give a platform to issues that were of most importance to the British public,...