Brown-Forman: How do you take you Drink X? A unique cocktail of consumer research and bespoke predictive modelling

Brown-Forman, a spirits and wine company, mixed consumer research with a bespoke predictive model to identify the best serve that would help grow sales of one of its drinks in the UK.

Campaign details

Brand: Brown-Forman Agency: MMR Research Country: UK


How it began

Brown-Forman had always advertised one of their key products, Drink X, in a certain way – being served with ice. They wondered whether showing it being served differently, either with a mixer or in a cocktail, would make a difference to sales.