Brother International Europe: 141%

Brother, the printer manufacturer, needed to increase its retail distribution and grow its low level of brand awareness, especially in the UK, France and Germany.

Brother International Europe: 141%

Client: BrotherBrand: Brother International EuropeAgency: Grey LondonCategory: Product/Service LaunchCountry: United Kingdom

Before its campaign to introduce the A3 printer, Brother International ranked among the top five printing manufacture brands throughout Europe, but most people were unaware of the company's existence. With low brand awareness and a divide between