British Gas: Simply HomeCare

This article details how British Gas, the energy provider, developed a bespoke testing tool based around a realistic simulation of the online sales journey.

British Gas: Simply HomeCare

British Gas, Decision Technology and Sparkler

British Gas is the UK's largest provider of home services insurance such as boiler breakdown cover, with over 3.7 million households holding a HomeCare policy. However, the present sales environment is challenging, with an ongoing shift in customer d