BrandZ: Graphic Novel

WPP BrandZ, a brand equity database, launched a Graphic Novel packed with client engagement opportunities and examples of data-generated creativity to better tell its brand story.

Campaign details

Brand: The Store Advertiser: WPP BrandZ Agency: WPP Country: UK

Campaign Overview

A novel approach to data

The mission was to story-tell and visualise the wealth of BrandZ data to illustrate how thousands of brands are understood.

Strategy

In

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