Brand: B&Q Agency: Uncommon Creative Studio
Executive Summary (250 Words)
B&Q is a national institution in the UK - but, in 2020, was coming under threat from more competitors than ever before.
Where previously the ingenious business model of huge warehouses selling an unparalleled range of home improvement goods at low prices had been enough to stay ahead, now B&Q needed more. The looming threat of cheap, fast, online-only retail meant