B&Q: You don't buy a brand. You build one.

B&Q, a DIY and home improvement company, launched a campaign in the UK to increase brand preference and emotional resonance from consumers and to drive sales.

Campaign details

Brand: B&Q Agency: Uncommon Creative Studio

Executive Summary (250 Words)

B&Q is a national institution in the UK - but, in 2020, was coming under threat from more competitors than ever before.

Where previously the ingenious business model of huge warehouses selling an unparalleled range of home improvement goods at low prices had been enough to stay ahead, now B&Q needed more. The looming threat of cheap, fast, online-only retail meant

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands