Box Clever: How Orange ensured powerful insight is experienced, not just heard

This paper details how Orange, one of Europe's largest mobile network providers, got its employees to become more customer-centric and pay attention to the varying needs of specific customer groups with the creation of a 'Segment Toolkit'.

Box Clever: Powerful insight is experienced, not just heard

Maria Domoslawska, Alistair Goodman


Insight should be able to change what people think and do. If it doesn't, it has no business value. This story details how Orange and C Space created a "Segment Toolkit": a pick-up-and-play, interactive workshop tool that humanises customer segmentat

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