BOPIS to see long-term gain from COVID-19

An overview of consumers buying online and picking up in-store (BOPIS) during the coronavirus (COVID-19) outbreak.

Buying online for pickup in-store (BOPIS) has proven attractive to consumers in multiple markets and looks set to continue after the coronavirus (COVID-19) outbreak, according to data from McKinsey & Company.

The online purchase and store delivery model has proven particularly popular in India, Mexico and the United States, where over a quarter of adults have started using or are using it more.

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