Booths Own Label

This case study describes the design changes made by Booths, a premium food manufacturer in the UK that simplified its own labelling to encourage a consistent perception of brand quality across all its items.

Booths Own Label

Agency: Smith &+ Village

Executive Summary

Owning the label: breathing new life into own label for buyers, suppliers and customers

Own label is the holy grail of food retailers. Get it right and sales, customer awareness and, most sig

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