Boost: Stamina changes the game

This case study describes how Boost created new terminology both to promote its brand within the health food drink (HFD) category, and to not cannibalise the market share of other GlaxoSmithKline Bangladesh HFD products.

Boost: Stamina changes the game

Ummiya Rahman

Campaign details

Brand Owner: GlaxoSmithKline Consumer Healthcare Bangladesh Lead agency: Grey Advertising Bangladesh Brand: Boost Country: Bangladesh Industry: Non-alcoholic, soft drinks Media: Newspapers; Television B 500k - 1 million

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