Bombay Sapphire: Project your imagination

Kat Bayang and Sarah Lyons

Bombay Sapphire, the premium gin, wanted to boost consumer engagement globally and assert its premium positioning.

Bombay Sapphire: Project your imagination

Principal authors: Kat Bayang, Hill + Knowlton Strategies; Sarah Lyons, Bacardi Global Brands

BACKGROUND

The Brand

Bombay Sapphire, the world's number one premium gin by value1for a third consecutive year, is also...

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