Bogotá Museum of Modern Art (MAMBO): Museum for rent The Museum of Modern Art Bogotá (MAMBO), a museum, increased revenues and number of visits through a stunt that saw it being put up for rent in Colombia. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike Museums, attractions, libraries Colombia Campaign detailsBrand: MAMBO (Bogotá Museum of Modern Art)Agency: DDB ColombiaCountry: ColombiaCampaign videosCreative asset Read the full case study here...
